About us

We are a young company that emerged from an innovative methodology developed by Media Reputation and Intangibles (MRI) and Economics Sports and Intangibles (ESI) of the Universidad de Navarra.

This methodology allows us to analyze brands and sponsorships in a unique way, especially in the sports industry.

We are able to provide to our costumers real information about global or local brand perceptions: the values they communicate and the way they are perceived. We achieve it by going beyond the impact to consumers, we are able to measure the real perceptions without the typical bias that arise from surveys.